Creating A Relation With The Community Around Your Business
The community around where your business operates is very vital. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. It will be very difficult for you to run the business in a hostile environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You need to allocate a number of jobs to the locals. It will make them feel that they are part of the company. It will create a feeling of responsibility to the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This method will great more value to the community. You can sponsor children’s education where people nominate students who need this help. You can also pick the best students in their exams and sponsor them to the next education levels. You do not have to sponsor educational activities but also others like sports. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. It keeps making your impact fresh each time in their minds. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Create communication mediums between the company and community. you can choose representatives in the community who will be communicating any concerns the company has to you.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It portrays you as a caring entity from the beginning of the business. Postponing this task for later will have a strain on building trust with the community.
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